Research on enterprise performance management based on value co-creation theory

Abstract

Based on the theory of value co-creation, this paper discusses the new connotation and system construction path of enterprise performance management in the context of the digital era. The study points out that the traditional enterprise-centered value creation model is difficult to adapt to the market demand, while the value co-creation theory emphasizes the co-creation of value between enterprises and consumers, which provides a new perspective for performance management. The paper elaborates the connotation of enterprise performance management from three levels: long-term value orientation of consumer collaboration, data-driven decision-making with consumer participation, and regular feedback mechanism of consumer evaluation, and proposes the performance management framework of “strategic planning, system construction, and cultural construction”. The study also proposes a performance management framework of “strategic planning, system construction, and culture building”. The study suggests that enterprises should strengthen the awareness of value co-creation, promote digital transformation, and formulate multi-dimensional performance evaluation indicators to fully reflect the results of value co-creation. This paper provides theoretical support and practical inspiration for enterprises to optimize performance management and achieve sustainable development.