LU YAO; SAZALI ABD WAHAB PHD. Efficiency analysis of big data analysis based on digital transformation in optimizing enterprise marketing strategy. Journal of Business and Economic Research, [S. l.], v. 1, n. 2, 2025. Disponível em: http://www.sci-open.net/index.php/JBER/article/view/1083. Acesso em: 20 jun. 2025.