Research on the Influence of the Network Security Behavior of the Employees in the Enterprise on the Overall Security of the Enterprise and Countermeasures

Abstract

With the advancement of digital transformation, enterprises are faced with the double risks of external network attacks and internal employee behaviors. Employees 'illegal behaviors, such as password sharing and email misoperation, have become an important hidden danger to enterprise network security. This paper studies the role of network security in precision marketing and its impact on enterprise performance, focuses on the analysis of the impact of employee network behavior on the overall security of enterprises, and puts forward the corresponding management countermeasures. Through the questionnaire survey, this paper discusses the effectiveness of the behavior-oriented information security management mechanism, including the normalization of security training, behavior audit system and security score system. The research shows that the network security behavior of employees directly affects the enterprise security, and strengthening the management mechanism and safety culture can effectively reduce the risk. Finally, it is suggested that enterprises should shift from "technical response after the event" to "behavioral mechanism intervention," incorporate employee behaviors into the information security protection system, and improve overall security and enterprise performance.