Journal of Business and Economic Research

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  May 6, 2025

  Abstract

  This study examines the role of cybersecurity in precision marketing and its impact on business performance.The study found that cybersecurity capabilities significantly improve the effectiveness of precision marketing, and further promote the growth of enterprise performance by optimizing marketing activities.Specifically, cybersecurity can increase consumer trust in the enterprise, thus enhancing the effectiveness of precision marketing.The effect of precision marketing plays an intermediary role between network security and enterprise performance.The study also finds that the relationship between network security and marketing effectiveness varies among industries and enterprise sizes, and enterprises with larger enterprise sizes and industries with higher data dependence are...
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  May 1, 2025

  Abstract

  The rapid development of new-generation information technologies (such as cloud computing, big data, artificial intelligence, etc.) has profoundly promoted the digital transformation of national management, social development, and enterprise operations. Enterprise digital transformation is centered around data, prompting changes in organizational models, governance models, management processes, business models, etc., to achieve improvements in innovation, efficiency, quality, and cost. This paper aims to explore the impact of digitalization of tax collection and administration on enterprise financial management behaviors and propose strategies for enterprises to respond.

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  IntroductionIn recent years, the rapid development of new-generation information technologies such as cloud computing, big data, artificial intelligence, the Internet of Things, virtual reality and blockchain has had a profound impact on modern society. It not only promotes the digital transformation of national management and social development, but also drives the digital and intelligent transformation of enterprises, becoming the main driving force for social transformation (Kraus, 2021)[1]. Enterprise digital transformation takes data as a key element, prompting changes in various aspects such as organizational model, governance model, management process, business model, operation model, business model, corporate culture and corporate leadership,...