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Journal of Business and Economic Research

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3059-0191

3058-9576

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  • 1.
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    May 1, 2025

    Abstract

    The rapid development of digital economy is reshaping the human resource management mode of enterprises, making it transform to the direction of data-driven, intelligent and efficient.Based on the background of digital economy, this paper discusses the innovation path of enterprise human resource management, analyzes the digital practice of current enterprises in recruitment, performance management, salary incentive, training system and so on, and reveals the concrete application and effect of different types of enterprises in the digital transformation of human resource management through case studies of Internet enterprises and manufacturing enterprises.The study found that digital technologies such as big data, artificial...

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    IntroductionThe rapid development of digital economy is profoundly changing the management mode and operation mode of enterprises.Driven by technologies such as artificial intelligence, big data, cloud computing and blockchain, enterprises have gradually realized digital transformation, which not only optimizes production processes, but also greatly affects human resource management models.Traditional human resource management mainly depends on manual experience and offline operation, which is difficult to meet the needs of enterprises for efficient, accurate and intelligent management in digital economy environment.Under this background, the digital transformation of human resource management has become the key to enhance the core competitiveness of enterprises.The Theoretical...

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    May 1, 2025

    Abstract

    With the rapid development of digital economy and the wide application of social media, social media data has become an important resource in the digital economy era. Social media data provides new opportunities and challenges with the characteristics of large data volume, fast update speed, diverse types, high authenticity and timeliness for the development of digital economy. Social media data is of great value in insight into users' behavior preferences, mining hot social public opinions, and analyzing industry dynamics. Rational development and utilization of social media data is of great significance to assisting precision marketing, serving public governance decision-making, and...

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    IntroductionIntroduction to digital economy is digital knowledge and information as the key factor of production, digital technology innovation as the core driving force, with modern information network as an important carrier, through the digital technology and the real economy depth fusion, constantly improve the level of economic and social digital, network, intelligent of a series of economic activities. As well as an important platform for daily communication and xuanshuqianyan information sharing, social media provides massive, diverse and dynamic data resources for the development of the digital economy. In the digital economy era, social media data has become xuanshuqianyanan important data...

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    May 1, 2025

    Abstract

    This study aims to explore the moderating role of big data applications in the impact of enterprise service quality on financing service satisfaction.Through descriptive statistics, variable correlation analysis and regression analysis of sample enterprises, it is found that the reliability and responsiveness of enterprise service quality have significant positive effects on financing service satisfaction, which verifies that the improvement of enterprise service quality can effectively improve financing service satisfaction.At the same time, regression analysis with interaction term shows that big data application plays a positive role in the relationship between them.The research results enrich relevant theories and have significant implications...

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    IntroductionIn today's big data era, the environment for corporate finance services has changed dramatically.With the rapid development of information technology, data has shown explosive growth, and massive amounts of data contain huge value.For enterprise financing services, the application of big data brings unprecedented opportunities and challenges.On the one hand, big data can help financial institutions more accurately assess the credit status, risk level and development potential of enterprises, thus optimizing the financing decision-making process and improving the efficiency and quality of financing services.On the other hand, it also makes enterprises face a more complex and changeable financing market environment, and...

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    May 1, 2025

    Abstract

    This paper studies the construction of green accounting system and its application effect evaluation under the background of "double-carbon" goal.Firstly, the paper reviews the research status of green accounting theory and "double-carbon" strategy of enterprises at home and abroad, defines the connotation and characteristics of green accounting system under the goal of "double-carbon," and then puts forward the construction path of green accounting system of enterprises, including green accounting system, management system and information disclosure system; At the same time, it has constructed an indicator system covering environmental performance, economic performance, social benefit and management efficiency, and conducted case empirical...

    Full Text

    IntroductionWith global climate change becoming more and more serious in the recent past, the development path with low-carbon transition as the core has become the consensus of all countries in the world.In September of 2020, China clearly put forward the "double-carbon" strategy, i.e. to achieve carbon peak by 2030, and carbon neutralization by 2060.The proposal of this strategy not only reflects China's determination to deal with climate change as a responsible big country, but also is an inevitable choice for China's high-quality and sustainable economic and social development.In this context, all walks of life are actively exploring the effective path...

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    May 1, 2025

    Abstract

    The rapid development of new-generation information technologies (such as cloud computing, big data, artificial intelligence, etc.) has profoundly promoted the digital transformation of national management, social development, and enterprise operations. Enterprise digital transformation is centered around data, prompting changes in organizational models, governance models, management processes, business models, etc., to achieve improvements in innovation, efficiency, quality, and cost. This paper aims to explore the impact of digitalization of tax collection and administration on enterprise financial management behaviors and propose strategies for enterprises to respond.

    Full Text

    IntroductionIn recent years, the rapid development of new-generation information technologies such as cloud computing, big data, artificial intelligence, the Internet of Things, virtual reality and blockchain has had a profound impact on modern society. It not only promotes the digital transformation of national management and social development, but also drives the digital and intelligent transformation of enterprises, becoming the main driving force for social transformation (Kraus, 2021)[1]. Enterprise digital transformation takes data as a key element, prompting changes in various aspects such as organizational model, governance model, management process, business model, operation model, business model, corporate culture and corporate leadership,...

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    May 1, 2025

    Abstract

    This article takes clothing manufacturing enterprises in Fujian Province as the research object, based on resource conservation theory and social exchange theory, constructs a correlation model between emotional intelligence, dedication, work life balance, and work performance, and explores the mechanism of happiness plan on employee performance improvement. Through questionnaire surveys and structural equation modeling analysis, it was found that emotional intelligence has a positive impact on job dedication and performance; The role of emotional intelligence in mediating job performance through the degree of dedication; Work life balance regulates the relationship between dedication and job performance, and has a positive moderating...

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    IntroductionAs an important textile and clothing industry base in China, Fujian Province's clothing manufacturing enterprises are mainly labor-intensive, and employees face problems such as high-intensity work pace and low professional identity. Under the trend of "people-oriented" management, how to improve employee performance through happiness plans has become a focus of attention for enterprises. This article is based on the Conservation of Resources Theory and Social Exchange Theory to explore the impact mechanism of Emotional Intelligence (EI), Engagement, and Work Life Balance (WLB) on Job Performance (JP), providing theoretical support for optimizing human resource management in clothing manufacturing enterprises in Fujian...

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    May 1, 2025

    Abstract

    With the deepening of digital transformation, artificial intelligence (AI) is increasingly used in customer relationship management (CRM). The purpose of this paper is to explore how AI can drive enterprises to achieve strategic advantages in the process of digital transformation by improving CRM efficiency, optimising customer experience, and enhancing customer loyalty. The application of AI in customer service, such as intelligent customer service and personalised recommendations, has significantly improved the responsiveness and accuracy of customer service. Through big data analysis, AI helps enterprises to deeply explore customer needs, provide personalised services and precise marketing strategies, and enhance customer satisfaction and...

    Full Text

    IntroductoryWith the continuous development of information technology, digital transformation has become an important trend in the development of global enterprises. Especially driven by technologies such as the Internet, the Internet of Things, and cloud computing, digital transformation has not only reshaped the production and operation modes of enterprises, but also profoundly changed the way of customer service, sales and management. Against this backdrop, technologies such as Big Data and Artificial Intelligence (AI) have become key tools to drive enterprise innovation and enhance competitiveness. Digital transformation enables enterprises to make use of massive data for analysis and decision-making in the course...

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    May 1, 2025

    Abstract

    This paper explores the theoretical potential of low-carbon economics and discusses the driving force of technological progress on the path of green and low-carbon development. It adopts an empirical model construction method system to analyze the influence mechanism and action mechanism of technological innovation on the green and low-carbon development model. This analysis screens the research objects based on relevant data indicators and conducts a detailed study using multiple regression analysis methods. The empirical research confirms that technological progress has a significant positive driving force for green and low-carbon development. The experimental results illustrate that the adoption of innovative technologies...

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    IntroductionGiven the continuous deterioration of global climate change and the increasing pressure on resources and the environment, the international community generally recognizes the strategic path of green and low-carbon development. Focusing on the subject category of the mutual influence between economic development and carbon emissions, low-carbon economics provides theoretical support and practical paths in the exploration of the low-carbon development model, laying the theoretical foundation for sustainable development. Technological innovation is the core driving force for economic growth and environmental protection. In the chain of green and low-carbon development, this factor is the core power for its successful implementation. At...

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    June 19, 2025

    Abstract

    Under the guidance of the "double-carbon" target strategy, fiscal policy plays a key incentive role in promoting the high-quality development of green industry.Based on the panel data China 31 provinces (autonomous regions and municipalities) from the year of 2020 to 2024, the influence path of green fiscal expenditure and tax incentives on green industry value added and green patent output is tested through fixed effects.The results show that green fiscal expenditure has a significant positive role in promoting green economy and technological innovation, while green tax policy has limited incentive effect in some areas, even has marginal negative effect, which...

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