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Abstract
How to effectively utilize digital technology to enhance firm performance has become an important issue for firms in the digital intelligence era.Based on resource orchestration theory and organizational unlearning theory,the mechanism of the impact of digital technology availability on enterprise performance,as well as the mediating role of organizational resilience and the moderating effect of organizational unlearning are empirically analyzed through survey data of 302 small and medium-sized enterprises (SMEs).The results show that digital technology affordance (cumulative affordance,variation affordance) has a positive effect on firms' performance;organizational resilience has a mediating role between digital technology affordance and firms' performance,and organizational unlearning positively...
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With the rapid development of digital economy and the wide application of social media, social media data has become an important resource in the digital economy era. Social media data provides new opportunities and challenges with the characteristics of large data volume, fast update speed, diverse types, high authenticity and timeliness for the development of digital economy. Social media data is of great value in insight into users' behavior preferences, mining hot social public opinions, and analyzing industry dynamics. Rational development and utilization of social media data is of great significance to assisting precision marketing, serving public governance decision-making, and...
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IntroductionIntroduction to digital economy is digital knowledge and information as the key factor of production, digital technology innovation as the core driving force, with modern information network as an important carrier, through the digital technology and the real economy depth fusion, constantly improve the level of economic and social digital, network, intelligent of a series of economic activities. As well as an important platform for daily communication and xuanshuqianyan information sharing, social media provides massive, diverse and dynamic data resources for the development of the digital economy. In the digital economy era, social media data has become xuanshuqianyanan important data...
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With the deepening of digital transformation, artificial intelligence (AI) is increasingly used in customer relationship management (CRM). The purpose of this paper is to explore how AI can drive enterprises to achieve strategic advantages in the process of digital transformation by improving CRM efficiency, optimising customer experience, and enhancing customer loyalty. The application of AI in customer service, such as intelligent customer service and personalised recommendations, has significantly improved the responsiveness and accuracy of customer service. Through big data analysis, AI helps enterprises to deeply explore customer needs, provide personalised services and precise marketing strategies, and enhance customer satisfaction and...
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IntroductoryWith the continuous development of information technology, digital transformation has become an important trend in the development of global enterprises. Especially driven by technologies such as the Internet, the Internet of Things, and cloud computing, digital transformation has not only reshaped the production and operation modes of enterprises, but also profoundly changed the way of customer service, sales and management. Against this backdrop, technologies such as Big Data and Artificial Intelligence (AI) have become key tools to drive enterprise innovation and enhance competitiveness. Digital transformation enables enterprises to make use of massive data for analysis and decision-making in the course...
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This paper explores the theoretical potential of low-carbon economics and discusses the driving force of technological progress on the path of green and low-carbon development. It adopts an empirical model construction method system to analyze the influence mechanism and action mechanism of technological innovation on the green and low-carbon development model. This analysis screens the research objects based on relevant data indicators and conducts a detailed study using multiple regression analysis methods. The empirical research confirms that technological progress has a significant positive driving force for green and low-carbon development. The experimental results illustrate that the adoption of innovative technologies...
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IntroductionGiven the continuous deterioration of global climate change and the increasing pressure on resources and the environment, the international community generally recognizes the strategic path of green and low-carbon development. Focusing on the subject category of the mutual influence between economic development and carbon emissions, low-carbon economics provides theoretical support and practical paths in the exploration of the low-carbon development model, laying the theoretical foundation for sustainable development. Technological innovation is the core driving force for economic growth and environmental protection. In the chain of green and low-carbon development, this factor is the core power for its successful implementation. At...
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This study aims to explore the moderating role of big data applications in the impact of enterprise service quality on financing service satisfaction.Through descriptive statistics, variable correlation analysis and regression analysis of sample enterprises, it is found that the reliability and responsiveness of enterprise service quality have significant positive effects on financing service satisfaction, which verifies that the improvement of enterprise service quality can effectively improve financing service satisfaction.At the same time, regression analysis with interaction term shows that big data application plays a positive role in the relationship between them.The research results enrich relevant theories and have significant implications...
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IntroductionIn today's big data era, the environment for corporate finance services has changed dramatically.With the rapid development of information technology, data has shown explosive growth, and massive amounts of data contain huge value.For enterprise financing services, the application of big data brings unprecedented opportunities and challenges.On the one hand, big data can help financial institutions more accurately assess the credit status, risk level and development potential of enterprises, thus optimizing the financing decision-making process and improving the efficiency and quality of financing services.On the other hand, it also makes enterprises face a more complex and changeable financing market environment, and...
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